The Story Behind the Brand

                                                

Founder and Creative Director Marion Zaniello grew up paralleling down 1980s slopes when ski culture was at its height of cool, crazy and bizarre.  By 1980 stretch pants, racing sweaters and color blocked jackets epitomized west coast ski fashion.  Helmets were still many years off the scene and classic rock was firmly on the lifties’ airwaves (where they’ve oddly remained to this day).  Most exciting, however, was the increasing acceptance of freestyle sports in the professional world of skiing.  Newly organized events such as ski ballet, aerial jumps and moguls showcased talent that was both technically challenging and mind bogglingly graceful.  Personal style played a big role in these events, as well. The athletes understood that looking good while showing off was paramount to the overall performance.  These were the glory days of ski culture.

By the early 1990s skiwear took a turn toward the serious and dull, even in team events.  Jackets and pants became more technically superior with the rise of Gore-Tex, but silhouettes grew increasingly shapeless and colors less vibrant. Especially for women, whose only options became barely feminized versions of men’s ski fashions.  Women who found and dared to dress in outfits with even a hint of glamour were considered “un-serious” skiers. 

  Team Event was born out of nostalgia for the “glory” days of skiing. The collection, based out of Park City, UT, offers a modern, stylish and technically sophisticated way to bring joy and sass back to the slopes. The skiwear collection uses top quality technical fabrics from Switzerland that meet Bluesign® criteria. The ski specific pieces are manufactured within North America in factories that specialize in outdoor apparel. All ski and après ski knitwear is produced on a small scale in China with sustainable merino wool yarns. Many styles are limited edition runs, some developed in collaboration with local Park City artists.